”Affective Reaction and Right-Wing Rhetoric on YouTube” with Jordan Etherington

In our second episode we meet Jordan Etherington from Trent University. Together we discuss right-wing rhetoric on YouTube and explore how language creates visceral, emotional reactions that can be used strategically to reinforce prejudice and violence.     

Jordan Etherington is a current PhD candidate in Cultural Studies at Trent University in Ontario, Canada. He also holds a Masters in Criminology from OntarioTech. His areas of research include affect theory, media analysis, right-wing extremism, propaganda, and masculinity studies